West Real Estate | Wilmington Real Estate, Tewksbury Real Estate, Reading Real Estate


Let's face it – selling a home in a buyer's market is far from ideal. In this scenario, a home seller likely will compete with many property sellers to promote his or her residence. And despite a home seller's best efforts, there are no guarantees that he or she will be able to maximize the value of a residence.

A buyer's market often is a dream come true for property buyers and a worst nightmare for property sellers. Lucky for you, we're here to help you navigate a buyer's market and ensure you can get the best price for your home.

Now, let's take a look at three tips that every home seller who is operating in a buyer's market needs to know.

1. Complete a Home Appraisal

A home appraisal offers a valuable opportunity for a home seller because it enables this individual to identify a property's strengths and weaknesses. That way, a home seller can find the best ways to enhance a residence and help it stand out from other available properties.

Typically, a home appraiser will inspect a residence both inside and out. After the evaluation is completed, the home appraiser will provide a home seller with a report that describes problem areas that were identified during the assessment.

A home appraisal report can make a world of difference for a home seller, particularly in a buyer's market. With this report in hand, a home seller can work toward enhancing a house's interior and exterior.

2. Establish a Competitive Price for Your Residence

What you paid for your home a few years is unlikely to match the value of your house today. Meanwhile, a home seller should set a competitive price for a residence to ensure that his or her house stirs up plenty of interest from homebuyers.

To determine a competitive price, examine the prices of comparable homes that are currently available in your area. This will help you establish a price range for houses similar to your own.

Furthermore, check out the prices of recently sold homes in your city or town. This housing market data can help you make an informed decision about how to price your residence.

3. Work with an Experienced Real Estate Agent

An experienced real estate agent is unafraid to list a home in a buyer's market. In fact, this housing market professional knows exactly what it takes to sell a residence in any real estate market, at any time.

Thanks to an experienced real estate agent, you can streamline the home selling process. This real estate professional will showcase your house to the right groups of property buyers consistently. He or she also will set up home showings and open houses, negotiate with property buyers on your behalf and do everything possible to help you optimize the value of your residence.

Take the guesswork out of selling a home in a buyer's market. Use these tips, and you can keep things simple as you sell your residence.


Ready to sell your house? Ultimately, you should conduct a home appraisal before you add your residence to the housing market, and for good reason.

A home appraisal enables you to better understand what your home is worth. Plus, an expert home appraiser will be able to offer comprehensive insights into your house's strengths and weaknesses so you can prioritize assorted home improvement projects accordingly.

Preparing your home for an appraisal may prove to be exceedingly valuable. If you allocate time and resources to get your house ready for an appraisal, you can increase your chances of getting favorable results during the appraisal itself.

What does it take to prep your house for an appraisal? Here are three tips to ensure you can do just that.

1. Consider a Home Appraiser's Perspective.

A home appraiser has an eye for detail, one that helps this professional understand whether a house is a viable long-term investment. Meanwhile, a home seller who steps into a property appraiser's shoes may be better equipped than others to enhance his or her residence.

For example, a home seller should evaluate a house's interior and exterior prior to an appraisal. And if you notice chipped paint on a home's walls, cracked shingles on a home's exterior or other cosmetic issues, you should address these problems immediately.

Even minor cosmetic issues can negatively affect a home's value. However, a home seller who goes above and beyond the call of duty to correct these problems may be able to improve his or her house's appearance before a home appraisal.

2. Conduct Plenty of Housing Market Research.

How does your residence stack up against the competition? Learn about the local housing market, and you can find out what you'll need to do to differentiate your residence from similar properties.

An home seller should learn about the prices of recently sold residences as well as homes that are currently available. That way, you can set realistic expectations for your home appraisal.

3. Collaborate with a Real Estate Agent.

A home appraisal can be a stressful experience, especially for a first-time home seller. Lucky for you, real estate agents are available to help you streamline the home appraisal process.

Typically, a real estate agent will guide you along the home selling process. He or she can connect you with qualified home appraisers in your area and ensure you can find a home appraiser who will provide honest, unbiased feedback about your residence.

A real estate agent also will help you maximize the value of your house. This housing market professional will ensure you can set a fair price for your residence and market your home to the right groups of homebuyers. He or she will even set up home showings and open houses and negotiate with homebuyers on your behalf to further simplify the home selling process.

When it comes to getting a home appraisal, there is no need to worry. Use the aforementioned tips, and you can plan ahead for a home appraisal.


Selling a home rarely proves to be a simple, straightforward process. However, if you plan ahead for the house selling journey, you may be better equipped than other sellers to identify and address potential hurdles.

Now, let's take a look at three tips to help you plan for the home selling journey.

1. Identify Your Home's Strengths and Weaknesses

No home is flawless. Fortunately, if you allocate time and resources to analyze your residence, you can identify your house's strengths and weaknesses. You then can take the necessary steps to transform assorted home weaknesses into strengths.

Oftentimes, it helps to hire a home inspector before you list a house. A home inspector will perform an in-depth evaluation of your residence and help you identify any underlying property issues. Next, you can use a home inspection report to prioritize property repairs.

2. Price Your House Competitively

What you originally paid for your house is unlikely to match your home's current value. But if you define a "competitive" price for your residence, you could boost the likelihood of enjoying a successful house selling experience.

The definition of a competitive home price varies based on the current state of the real estate market, a house's age and condition and other factors. If you gather lots of data about the housing sector in your city or town, you can see how your residence stacks up against the competition. Plus, you can use this information to establish a price range for houses that are comparable to your residence and price your home accordingly.

It generally helps to account for recent home improvements when you list your house, too. For instance, if you recently replaced your house's roof, this upgrade could help you differentiate your home from the competition. It also may help you get the best price for your residence.

3. Upgrade Your Home's Exterior and Interior

Enhancing your home's curb appeal is crucial. If your house boasts a stunning front lawn, pristine siding and other great exterior features, buyers may fall in love with your residence as soon as they see it.

In addition, don't forget to maintain a neat, tidy home interior. By cleaning each room of your house and eliminating home clutter, you can show buyers your residence's full potential.

For those who are unsure about how to accomplish their home selling goals, you may want to employ a real estate agent. This housing market professional will take the guesswork out of the home selling journey and do whatever it takes to help you succeed.

Usually, a real estate agent works with a home seller and teaches him or her about the housing market. A real estate agent then implements a home selling strategy. And if a seller has concerns at any point during the house selling journey, a real estate agent is happy to respond to them.

Streamline the home selling journey – use the aforementioned tips, and you could reap the benefits of a fast, profitable house selling experience.


Photo by Benjaminrobyn Jespersen on Unsplash

Real estate agents sell homes -- but the agent you choose should offer you a comprehensive lineup of services and assistance. If your agent is just a "set it and forget it" seller, you're missing out on the level of service you deserve. Ask any prospective agent about what they have to offer, and compare it to the list below to ensure you are in good hands. 

Present the Home Accurately & Well

From the language used to describe your home in listings to the photographs and level of detail attached to the listing, your agent needs to be able to create a compelling listing package that appeals to the right buyers. Simply grabbing a few pictures and picking a price is not enough; they should be able to fully relay how amazing your property is. If they do not have the right approach to listing and presentation, all the marketing in the world won't help. Your agent should also properly qualify buyers -- so you don't end up with a steady stream of visitors, but no actual offers. 

Have a Robust Marketing Plan

Marketing means more than just listing the home and putting up a sign; your home should actively appear in listings online and in print. You should see your home on the agent's website and in their social media feeds. Open houses, agent viewings and other events should be part of the plan. If your prospective agent can't tell you how they'll market your home, they may not have a plan at all. 

Deliver Bad News

If you're a buyer, your buyer's agent should let the sellers know what issues are preventing you from making an offer, or why you've chosen the figure you have. If you're selling, your agent needs to be able to let you know the things you should change before you list -- or fill you in on agent and buyer reactions to your home. If they can't communicate these details, then you might miss out. 

Negotiate on Your Behalf

Your agent needs to be able to negotiate with other professional agents to arrive at a fair price for your home, whether you are the buyer or the seller. Unless your agent is a skilled negotiator, you could come out with less money for your home -- or overpay for a new property. Two skilled agents working together can come up with a solution that works for everyone and ensure you have a seamless transaction. 

Listen to Your Concerns

Your agent should fully understand the factors that matter to you most, whether you are buying or selling. From the bottom line amount you have to get from your home to the safeguarding of your pets when the home is shown your agent should listen to you and answer your questions fully. If you don't feel like you are being heard or the agent isn't responding to your needs, you likely need a better match. 

Understanding the roles your agent can play and what they should offer you can help you evaluate a REALTOR® and ensure you find your perfect match. You'll be working together for a while, so taking the time to find an agent who cares and delivers will have a huge impact on your home selling or buying experience.


The home selling journey offers no guarantees, and as such, there is no assurance that you'll be able to enjoy a fast, profitable home selling experience. Lucky for you, we're here to offer insights into the home seller's perspective and ensure you can reap the benefits of a successful home selling journey.

Now, let's take a look at three tips to help you become a smart home seller.

1. Analyze Your House's Strengths and Weaknesses

Although you've allocated significant time and resources to keep your house looking great over the years, your home soon may be just one of many houses that is available to property buyers. But if you analyze your residence's strengths and weaknesses, you may be able to identify opportunities to improve your house and differentiate it from others in a competitive real estate market.

Oftentimes, it helps to conduct a house inspection before you list a residence. This inspection will enable you to receive a comprehensive analysis of your house from a property expert. Then, you can use an inspection report to prioritize home improvement projects and upgrade your house accordingly.

2. Set an Aggressive Initial Asking Price

What you initially paid for your house is unlikely to match your home's present value. However, if you analyze the real estate market, you may be better equipped than ever before to establish an aggressive initial asking price for your residence.

Take a look at the prices of available houses in your city or town that are comparable to your own residence. By doing so, you can narrow the price range for homes in your region.

Furthermore, a home appraisal may prove to be exceedingly valuable. An appraisal enables you to receive a property valuation based on your house's condition, age and the current state of the real estate sector. With this appraisal in hand, you can set an asking price for your house that will hit the mark with many potential buyers.

3. Collaborate with a Real Estate Agent

Even a home seller who is persistent and intelligent may require additional help to achieve the optimal results. Fortunately, real estate agents are available who can make it simple for a home seller to maximize his or her home sale earnings.

A real estate agent is a housing market expert who is unafraid to be honest with a home seller. This housing market professional will offer unbiased feedback about a residence's condition and provide recommendations to help a home seller improve his or her property. Plus, a real estate agent is happy to respond to a home seller's concerns and questions. This means a home seller can receive extensive housing market insights from his or her real estate agent and make informed decisions throughout the home selling journey.

When it comes to selling a home, there is no need to leave anything to chance. Take advantage of the aforementioned tips, and anyone can enter the real estate market as a smart home seller.




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