West Real Estate | Wilmington Real Estate, Tewksbury Real Estate, Reading Real Estate


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Real estate agents sell homes -- but the agent you choose should offer you a comprehensive lineup of services and assistance. If your agent is just a "set it and forget it" seller, you're missing out on the level of service you deserve. Ask any prospective agent about what they have to offer, and compare it to the list below to ensure you are in good hands. 

Present the Home Accurately & Well

From the language used to describe your home in listings to the photographs and level of detail attached to the listing, your agent needs to be able to create a compelling listing package that appeals to the right buyers. Simply grabbing a few pictures and picking a price is not enough; they should be able to fully relay how amazing your property is. If they do not have the right approach to listing and presentation, all the marketing in the world won't help. Your agent should also properly qualify buyers -- so you don't end up with a steady stream of visitors, but no actual offers. 

Have a Robust Marketing Plan

Marketing means more than just listing the home and putting up a sign; your home should actively appear in listings online and in print. You should see your home on the agent's website and in their social media feeds. Open houses, agent viewings and other events should be part of the plan. If your prospective agent can't tell you how they'll market your home, they may not have a plan at all. 

Deliver Bad News

If you're a buyer, your buyer's agent should let the sellers know what issues are preventing you from making an offer, or why you've chosen the figure you have. If you're selling, your agent needs to be able to let you know the things you should change before you list -- or fill you in on agent and buyer reactions to your home. If they can't communicate these details, then you might miss out. 

Negotiate on Your Behalf

Your agent needs to be able to negotiate with other professional agents to arrive at a fair price for your home, whether you are the buyer or the seller. Unless your agent is a skilled negotiator, you could come out with less money for your home -- or overpay for a new property. Two skilled agents working together can come up with a solution that works for everyone and ensure you have a seamless transaction. 

Listen to Your Concerns

Your agent should fully understand the factors that matter to you most, whether you are buying or selling. From the bottom line amount you have to get from your home to the safeguarding of your pets when the home is shown your agent should listen to you and answer your questions fully. If you don't feel like you are being heard or the agent isn't responding to your needs, you likely need a better match. 

Understanding the roles your agent can play and what they should offer you can help you evaluate a REALTOR® and ensure you find your perfect match. You'll be working together for a while, so taking the time to find an agent who cares and delivers will have a huge impact on your home selling or buying experience.


The home selling journey offers no guarantees, and as such, there is no assurance that you'll be able to enjoy a fast, profitable home selling experience. Lucky for you, we're here to offer insights into the home seller's perspective and ensure you can reap the benefits of a successful home selling journey.

Now, let's take a look at three tips to help you become a smart home seller.

1. Analyze Your House's Strengths and Weaknesses

Although you've allocated significant time and resources to keep your house looking great over the years, your home soon may be just one of many houses that is available to property buyers. But if you analyze your residence's strengths and weaknesses, you may be able to identify opportunities to improve your house and differentiate it from others in a competitive real estate market.

Oftentimes, it helps to conduct a house inspection before you list a residence. This inspection will enable you to receive a comprehensive analysis of your house from a property expert. Then, you can use an inspection report to prioritize home improvement projects and upgrade your house accordingly.

2. Set an Aggressive Initial Asking Price

What you initially paid for your house is unlikely to match your home's present value. However, if you analyze the real estate market, you may be better equipped than ever before to establish an aggressive initial asking price for your residence.

Take a look at the prices of available houses in your city or town that are comparable to your own residence. By doing so, you can narrow the price range for homes in your region.

Furthermore, a home appraisal may prove to be exceedingly valuable. An appraisal enables you to receive a property valuation based on your house's condition, age and the current state of the real estate sector. With this appraisal in hand, you can set an asking price for your house that will hit the mark with many potential buyers.

3. Collaborate with a Real Estate Agent

Even a home seller who is persistent and intelligent may require additional help to achieve the optimal results. Fortunately, real estate agents are available who can make it simple for a home seller to maximize his or her home sale earnings.

A real estate agent is a housing market expert who is unafraid to be honest with a home seller. This housing market professional will offer unbiased feedback about a residence's condition and provide recommendations to help a home seller improve his or her property. Plus, a real estate agent is happy to respond to a home seller's concerns and questions. This means a home seller can receive extensive housing market insights from his or her real estate agent and make informed decisions throughout the home selling journey.

When it comes to selling a home, there is no need to leave anything to chance. Take advantage of the aforementioned tips, and anyone can enter the real estate market as a smart home seller.


A successful home seller knows exactly what it takes to list a residence and maximize its value, regardless of the current real estate market's conditions. In fact, a successful home seller displays many attributes, such as:

1. Empathy

If a home seller can step into a homebuyer's shoes, he or she may be better equipped than ever before to enjoy a successful home selling experience. Thus, empathy may play a key role in your ability to quickly sell your house and receive the best price for it.

When it comes to analyzing the buyer's perspective, it generally helps to conduct a home inspection. That way, you can receive insights into any underlying home issues and address these problems accordingly.

Furthermore, an empathetic home seller may be more likely than others to conduct a home appraisal. With a home appraisal report in hand, a home seller can use a data-based property valuation to establish a competitive home price.

2. Diligence

A successful home seller will do everything possible to achieve the optimal results throughout the home selling journey. As such, this individual is diligent and allocates the necessary time and resources to learn what it takes to sell a house.

Typically, a successful home seller will work with a real estate agent, and for good reason. A real estate agent can provide expert insights into the housing market and help a seller get his or her residence ready to sell. Then, a real estate agent can offer comprehensive recommendations and tips to ensure a home seller can succeed.

3. Patience

Patience is a virtue that no successful home seller can live without. If a home seller displays patience, he or she may be able to address various home selling challenges with ease.

For example, a patient home seller understands that the housing market frequently fluctuates, and a seller's market today may transform into a buyer's market tomorrow. This seller also may realize that there is no guarantee that his or her house will sell as soon as it becomes available. Yet a patient home seller is prepared to deal with the uncertainty surrounding the real estate market and will remain calm, cool and collected, even in tough times.

Selling a home may prove to be a long, arduous process, particularly for those who are unprepared to deal with potential challenges throughout the home selling journey. Luckily, real estate agents are available who can assist you as the home selling journey moves forward.

A real estate agent can help a home seller list a residence and showcase it to the right groups of buyers. Plus, a real estate agent is happy to help a home seller alleviate stress during the home selling journey and ensure this individual can succeed in any housing market, at any time.

Want to succeed as a home seller? Reach out to a local real estate agent, and you can get the support you need to thrive throughout the home selling journey.


Although you might have a home selling timeline in place, there may be instances where changes to your plan are required. These include:

1. You are listing your home in a buyer's market.

If you add your house to a buyer's market, you likely will face lots of competition from rival home sellers. As such, it may be difficult to enjoy a fast, profitable home selling experience if you fail to promote your residence accordingly.

To succeed in a buyer's market, you'll need to be patient. But if you can find ways to differentiate your house from the competition, you could maximize your home sale earnings.

Oftentimes, it helps to revamp a house's curb appeal. By mowing the front lawn and performing various home exterior improvements, you can help your house make a positive first impression on potential buyers.

You also should spend some time removing clutter from inside your house. That way, you can make it easy for buyers to envision what life may be like if they purchase your home.

2. You are struggling to stir up interest in your house.

After you add your house to the real estate market, it may be several weeks or months before a buyer submits an offer to purchase your residence. And if you're committed to optimizing the value of your house, it is important to wait for the right offer before you finalize your house sale.

If your home initially fails to stir up interest among buyers, there is no need to worry. In fact, there are many things that you can do to ensure your house hits the mark with buyers.

Generally, it is a good idea to establish an aggressive initial home asking price. This price should account for your house's condition, age and the current state of the real estate market.

It typically is beneficial to consider the homebuyer's perspective as well. Because if you understand why a buyer may be interested in your house, you could discover ways to help you house stand out in a competitive real estate market.

3. You have yet to hire a real estate agent.

Finding a real estate agent who can help you sell your house is key. Yet if you fail to employ an expert real estate agent right away, it may be difficult to enjoy a quick, seamless home selling experience.

Real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to assist you in any way possible. If you need a real estate agent who can help you list your house and promote it to dozens of potential buyers, you should have no trouble finding an agent who matches or surpasses your expectations. Or, if you want to find a real estate agent who can offer tips throughout the home selling journey, you can choose from many potential candidates in your area.

Remember, be flexible as you proceed along the home selling journey, and you can increase the likelihood of achieving the best-possible results.


If you’re planning on buying a new home sometime in the near future, you may be wondering when the best time of year to buy a home really is. There’s many theories about when the best time of year to buy a home is. It’s widely known that inventory on homes available for sale picks up in spring. That means that inventory increases, but so too does the volume of competition for people who are buying homes. Just because spring is busy, in real estate that doesn’t mean that it’s necessarily the best time to buy. 


Spring is, however, a great time to sell your home. The same goes for the summer as the buying frenzy continues right into the fall for most home buyers. As a buyer or a seller, you’ll want to have a good understanding of the housing market no matter what time of year you’re making your property transactions. Whether you’re buying or selling, you’ll want to know how to get the best bang for your buck. While many people are ready for a change after the long winter months, yet, many people can hold out through other times of the year. 


The Market Changes With The Seasons


As the seasons change, so too do the number of people selling versus the number of people who are looking to buy. If you don’t mind the competition and know what you’re looking for, any time is a good time to buy. As a buyer, you’ll either be facing low inventory, tough competition, or a combination of the two. If you’re scoping out the type of home you’d like to live in, you’ll want to browse in the spring. Have your pre-approval ready just in case you find a home you love at the right price. If you’re not in a rush, spring shopping can give you a good idea of what’s out there for you. You’ll be able to narrow down the type of home you want and where you’d like to live when the time is right.


There’s Really No Golden Rule For Timing


When it comes to buying and selling real estate, there is no sweet spot during the year as to when you’ll have better luck. Being prepared and understanding the trends in your area are a good start. When you hire the right real estate agent, they can be your advocate throughout the process of either buying or selling. Agents can research different trends from the time of year that properties are sold in a certain neighborhood right through to the correct pricing for a home just like yours or the one you are looking for.




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